What is brand-building SEO?

Traditional SEO is no longer effective

Why?

Google has changed

With every algorithm update, traditional SEO tactics become more and more obsolete.

Becoming ineffective at best and damaging to your brand at worst.

User behaviour has changed

People are diversifying their search methods.

Google is not the only place people seek information.

And it’s not the only place purchasing decisions are made anymore.

Business has changed

It’s never been easier to create a logo (Fiverr, Canva, Upwork), build a website (Shopify, Squarespace, Wix) and sell a product or service.

The online space is saturated with similar businesses.

SEO is still an effective way to reach new customers

Over 8 billion people use Google every day, and appearing high in the search results increases the discoverability of your brand.

But ranking well doesn’t guarantee a click.

These days, businesses need to create a cohesive and impactful online presence that effectively attracts and retains customers.

No matter where they sit in the search results.

Brand-building SEO is the better way to do SEO

Brand-building SEO integrates your brand's identity, values, and messaging into optimisation efforts.

Integrating your brand strategy with your SEO strategy means that when you appear in front of your target audience, they see you, recognise you, and resonate with you.

And in tough economic times, it’s the businesses that have spent time building a connection with their customers that will survive.

Many SEO agencies overlook the critical importance of brand strategy

Because most SEO agencies don’t know brand strategy.

Account managers and SEO specialists aren’t focused on whether they’re representing brands in the best way online.

They’re focused on getting results to keep clients.

Some agencies choose keywords that don’t align with the brand, attracting low-quality traffic.

Some don’t consider the brand’s messaging and tone of voice when creating content, leading to inconsistency, lack of authenticity, and missed opportunities to effectively communicate the brand's identity and values to the audience.

Some will focus on buying backlinks on low-quality websites instead of building high-quality links organically, risking penalties from Google.

Agencies focusing solely on quick SEO wins often neglect the long-term benefits of brand-focused strategies, potentially harming the brand’s reputation.

Businesses that prioritise building a brand are better off

A strong brand helps your business be unique and different from competitors.

Brands that resonate with consumers on an emotional level can foster strong connections and loyalty and find it easier to build trust.

Customers are often willing to pay more for brands they trust and perceive as offering higher quality or greater value.

A consistent and cohesive brand ensures customers can easily identify and remember your business.

Stand-out brands are searched for, not just found

Improving your online visibility is good; getting people to search for your brand is better.

Generic keywords are competitive to rank for.

However, branded searches are often driven by existing customers and brand loyalists who are more likely to make repeat purchases or engage with your content and promotions.

Achieving a level where people actively search for your brand ensures a more stable and sustainable source of organic traffic.

This is especially valuable during algorithm updates or changes in SEO trends.

A strong brand can weather challenges and changes in the market more effectively.

Finding an SEO agency that understands the importance of brand-building is essential for long-lasting success

Most SEO agencies were founded by individuals with dollar signs in their eyes.

But Sunday Best was founded by an experienced marketer who understands how to blend brand-building and SEO and integrate them into a wider marketing strategy.

We build your brand by focusing on three key pillars;

Relevance. Experience. Authority.

Because great content created by an authority equals credibility.

A great on-site experience with relevant content leads to engagement.

And when you’re authoritative and providing a great experience, it builds trust.

When a brand covers all of these pillars, it eclipses its competitors and cements its standing as a trusted and sought-after industry leader.

And it’s when you’re a sought-after brand, business is easier.

That’s why brand-building SEO is better.