Inspiration and information
Sunday Says
How brand positioning affects your SEO approach (with examples)
Did you know that your SEO strategy should change depending on your brand positioning? Oh, you didn’t? Well, read this!
Battle of the Brands: Lyre’s vs Naked Spirits
Who wins at SEO in a non-alcoholic spirits battle?
Battle of the Brands: Ultra Violette vs Naked Sundays
When it comes to next-generation sunscreen brands, who does SEO better?
Common SEO tactics that are damaging your brand
SEO can do great things for a brand. But, when done without consideration for a brand strategy, it can do a lot of damage. Here’s how.
Why digital PR is the best link-building strategy
Want a better way to get valuable backlinks to your website? See why digital PR is the best link building strategy for SEO.
Common eCommerce SEO mistakes and how to avoid them
SEO plays a vital role in driving organic traffic for eCommerce businesses. Here are the most common SEO mistakes that could affect your success.
How to use SEO for brand awareness
SEO and brand awareness go hand in hand. Learn how to use SEO for brand awareness and why it's so important for your business.
5 Reasons why you’re not showing up on Google & how to fix it
Realising that you can’t find your website on Google can be distressing, annoying and confusing. Here’s why your website is nowhere to be found in the SERPs.
Easy-to-understand SEO tips for a new website
There’s no point in having a website if no one can find you on Google. That’s where SEO comes in. Learn how to optimise a new website.
Why we rebranded and why you should care
We refreshed our branding. Here’s why it matters to us and why it should also matter to you.
How to integrate Google's E-E-A-T guidelines into your blog content
If you're an authority on a topic, you're more likely to sit higher in the search results. Here’s how to use it to your advantage when writing your blogs.
How to measure content marketing success
Learn about the metrics that matter when you’re measuring your content marketing efforts
The SEO techniques that should be avoided
Not all SEO techniques are created equal. Here are the techniques that could be harming your website.
How to make the most of niching down in your business
Just because the range of clients you work for gets smaller doesn’t mean your opportunities do.
Why you shouldn't overlook zero search volume keywords when doing keyword research
Zero search volume keywords don’t mean zero opportunity. See how they could help increase your traffic.
Why SEO and Google Ads aren't enemies, but friends
SEO and Google Ads can be used in conjunction to create a really well-rounded traffic generation strategy. Casey from Grand Cru Digital explains why.
5 Things to ask yourself before you buy that online course
Here’s how to avoid spending money on courses you don’t need from someone who’s done it many times before.
Here's why the best SEO agencies don't always rank #1 on Google
Wondering why you should hire an SEO agency whose website isn’t on the first page of Google? You should read this.
What you need to know about naming, creating and maintaining a content hub
An interview with Cherie Donnellan, a marketing coach that has worked with some amazing brands to build memorable content hubs.
Can you calculate SEO ROI? The answer is... kind of
Do SEO correctly, and you’ll see a return on investment, but, trying to calculate the exact ROI can be tricky. So, how do you know if it’s working or worth it?