Keyword research

Keywords are the foundation of SEO, but keywords are about so much more than the words themselves. It’s about understanding the searcher's intent, finding the right content to create to help them find what they’re looking for.

Understanding the real intent behind searches

Anyone can find keywords and add them to a web page, but SEO is about using search data and keyword research to really understand what your target customer is looking for and then creating content that will best serve them.

By deep-diving into your business, we’re able to understand exactly what you need to do to be the best search result, and be worthy of a first page position.

Advanced keyword research services for all businesses

To find the best keywords, you need all the data. Our keyword research goes beyond surface-level data to get the whole picture. To find the best keywords, we look at

  • Search volume

  • Keyword difficulty

  • Competitor gap analysis

  • SERP features

  • Historical traffic trends

  • Your current keyword rankings

Using this data, we can find the keywords your ideal customers are using, where they should be placed on your site and what type of content you need to create to get the best chance of showing up for the search terms you want.

What clients have said

“I sought Remi out for SEO keyword research for a couple of projects I was working on. I was impressed by her industry knowledge and professionalism. Remi asked all the right questions. I could tell she knew what she was talking about. She provided me with comprehensive research and tips and tricks on how to implement it. Remi is now my go-to for SEO!”

- Naomi Faye, copywriter

Actionable information to make improvements to your website

Data and analysis are useless if you don’t know what to do with them. We ensure your keyword research report is easy to understand and implement so you can use it to better your content. All keyword research reports include a 30-minute consultation to discuss what we’ve found and so you can ask questions about our recommendations.

Frequently asked questions

  • Our tool of choice for keyword research is SEMrush. SEMrush is a trusted SEO tool that allows us to view data, trends and insights for millions of keywords and search terms.

  • We base our keyword research on a number of different factors including, but not limited to, volume, difficulty and intent (informational, navigational, transactional and commercial investigation). But most of all, our keyword choices are based on what will be most beneficial to your website which is why we have an in-depth questionnaire to help us understand your business.

  • It’s never too late to do keyword research. While we recommend doing keyword research even before you’ve had your website built and copywriting done, it’s easy enough to retrofit our keyword research if you have an existing website.

Ready to understand your target customers and see what they’re searching for?