Case study
How to recover lost organic traffic and get more leads
The challenge
MYP, a community software solution catering to the NDIS, health, aged care, and education sectors, faced a challenge after completing a website migration in 2022.
Despite the successful migration, MYP lacked the essential SEO optimisation required for visibility and lead generation. Their copy lacked SEO integration, crucial elements such as title tags and meta descriptions were absent, and no keyword research had been conducted.
This left them with little presence on Google, a reduction in organic search traffic and a decrease in leads.
The goal: Recover the lost organic traffic, increase organic leads and take market share from competitors.
The solution
Sunday Best Digital initiated a comprehensive SEO strategy for MYP, starting with a site audit to identify existing issues. Keyword research was conducted to align the website's content with the actual search terms used by MYP's ideal clients. After conducting a competitor analysis, it was discovered that competitors benefited from established blogs onsite to boost SEO and provide quality content. A new blog was launched, featuring articles informed by keyword research and customer needs.
In addition to SEO services, Sunday Best Digital provided strategic support, offering advice on email marketing, ebooks, and digital PR campaigns. MYP valued having a collaborative partner with a holistic view of their marketing efforts.
The results
158%
increase in page one positions
202%
increase in total ranking keywords
90%
increase in organic traffic to website
202%
increase in leads from organic traffic
An increase in keyword rankings showed that the changes we made were effective in making the site more discoverable, successfully aligning the website's content with user intent and search engine algorithms.
Being more discoverable meant the site was being found by more people and as it was appearing for the right keywords, users were clicking through to the website.
When the right users visit the website, they’re more likely to convert. MYP saw a large increase in leads from Google and overall.
This SEO campaign was nominated for 4 awards
SEMrush AU Search Awards 2023
Best blog
APAC Search Awards
Best Use of Search – B2B (SEO)
Best Low Budget Campaign (SEO)
