Link building & digital PR
Building authority is one of the best ways to increase brand awareness and trust with your target audience. But it has to be authentic. Otherwise, people will see straight through it. Once you become known as a go-to in your industry, business becomes easier and sales more effortless.
Don’t settle for dodgy link-building tactics by agencies who don’t care about your reputation. Authenticity is the most important thing for your business, and a bad backlink profile can erode your authority and jeopardise your website. So how do you get the balance right between authority and authenticity? By working with an SEO agency that combines link-building with digital PR.
Build authority authentically
More eyes on your website, more love for your brand
What most SEO agencies get wrong with link building is only focusing on domain authority - a very old-school way of link building. We believe in the power of acquiring links from sites where your target audience spends time, so your business gets the benefits of building authority with your customers (and Google) and click-through to your site.
We increase brand awareness, drive traffic to your site and build authority by creating high-quality content worthy of publishing for sites where your target audience spends time.
What we do
ideate
We brainstorm content ideas and find the golden thread that will make your story irresistible to editors.
Understanding your brand, we find sites your audience loves and where your content would do well.
Outreach
Our ex-journalist copywriters write content that will build your authority and encourage click-through.
Create
Your content is sent to be published and we ensure you get that valuable backlink to your site.
Execute
Our link building & digital PR services
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A thorough review of your backlinks and referring domains so we can identify the links you want to keep and the ones you need to disavow.
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Find the best sites for backlink acquisition and perform outreach to acquire them.
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Media outlet research, story ideation and pitching
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Do you already work with a PR specialist, or are you a publicist looking to get more for your clients? We can work with traditional PR specialists to integrate SEO into their PR campaigns.
We’re our own client! Read the article we wrote for Smart Company.
Acquiring links through link-building and digital PR
Link building and digital PR can be a time-consuming process and one that requires plenty of patience. While every business can benefit from authority building and PR, each requires different strategies and tactics.
This can include:
Thought leadership
Guest posting
Editorial links
Newsjacking
Creative campaigns
Sponsored content
Product PR
Research studies & infographics
What works best will depend on the business type, goals and resources which we can advise you on.
Frequently asked questions
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Yes, there is a difference. Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy. It’s all about having click-worthy ideas that editors want to publish, and it is a great way to build authority because it’s authentic (and less able to be copied by your competitors). Brand awareness is the main goal, with a backlink being a bonus.
Link building uses outreach to place relevant editorial links or write guest blogs for websites with the sole intention of gaining a backlink to increase your site’s domain authority and increase your rankings. Link building is very precarious as Google’s Webmaster Guidelines prohibit the explicit exchange of money for backlinks and if you violate these guidelines, your website can be penalised.
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When it comes to PR, there are no guarantees, but with thousands of online publications out there, we can guarantee to find ones that are relevant to your business and come up with great pitches and content to send them.
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Good backlinks come from sites with high domain authority and are relevant to your business (within the same industry). Ideally, backlinks are earned naturally (like creating great content that other sites link to without outreach).
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A common mistake we see is businesses investing in link building when they haven’t even achieved a basic level of optimisation on their website. While authority-building is great, you need to have certain things in place before investing in link-building and digital PR, including great branding, a well-designed website, great products or services, and a solid understanding of your target customer.
