Inspiration and information
Sunday Says
How brand positioning affects your SEO approach (with examples)
Did you know that your SEO strategy should change depending on your brand positioning? Oh, you didn’t? Well, read this!
Battle of the Brands: Ultra Violette vs Naked Sundays
When it comes to next-generation sunscreen brands, who does SEO better?
Common SEO tactics that are damaging your brand
SEO can do great things for a brand. But, when done without consideration for a brand strategy, it can do a lot of damage. Here’s how.
Why digital PR is the best link-building strategy
Want a better way to get valuable backlinks to your website? See why digital PR is the best link building strategy for SEO.
How to integrate Google's E-E-A-T guidelines into your blog content
If you're an authority on a topic, you're more likely to sit higher in the search results. Here’s how to use it to your advantage when writing your blogs.
The SEO techniques that should be avoided
Not all SEO techniques are created equal. Here are the techniques that could be harming your website.
Why you shouldn't overlook zero search volume keywords when doing keyword research
Zero search volume keywords don’t mean zero opportunity. See how they could help increase your traffic.
Why SEO and Google Ads aren't enemies, but friends
SEO and Google Ads can be used in conjunction to create a really well-rounded traffic generation strategy. Casey from Grand Cru Digital explains why.
Here's why the best SEO agencies don't always rank #1 on Google
Wondering why you should hire an SEO agency whose website isn’t on the first page of Google? You should read this.
Can you calculate SEO ROI? The answer is... kind of
Do SEO correctly, and you’ll see a return on investment, but, trying to calculate the exact ROI can be tricky. So, how do you know if it’s working or worth it?
3 Free ways to improve your SEO
Just because you might not be ready to invest in SEO doesn’t mean you can’t boost your SEO right now. Here are our favourite FREE tools.
How to respond to Google reviews + examples
Responding to Google reviews is important, whether negative, positive or neutral. Here are tips and examples to help you write the perfect response.
How to perform a title tag and meta description review
When it comes to SEO, you can’t just set and forget. Learn how to perform a title tag and meta description review to keep getting those clicks.