Content writing
SEO content writing services in Melbourne
Blogging has become a powerful tool for businesses because they’re good for SEO, brand building and customer experience. But, using blogs to grow your business isn't as easy as opening a new page on your website and typing up content. It needs careful consideration and a content strategy behind it.
We write blogs your customers actually want to read
The old way of blog writing is over. No one cares about ‘the five benefits of [insert your service here]’. With a saturation of content on the internet, you need content that is going to stand out from the crowd - content that is interesting, helpful and entertaining.
Aside from a custom content strategy, you need experienced content writers who understand how to take information and write it with your brand, target audience and SEO in mind.
What we do
As part of a content strategy, we’ll find the exact keywords needed to get your blog found by the people that need it.
Keyword research
We take information and turn it into something your audience wants to read, all in your brand’s tone of voice.
Writing
There’s no room for error with your content. Spelling and grammar mistakes will make your brand look bad.
Editing & proofreading
Blog packages
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Includes:
Mini content strategy
Twelve blog topic options
Six 750-1000 word blogs
Two rounds of edits
Professional proofreading
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Includes:
Comprehensive content strategy
Twenty-four blog topic options
Twelve 750-1000 word blogs
Two rounds of edits
Professional proofreading
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Includes:
Comprehensive content strategy
Four blog topic options per month
Two 750-1000 word blogs per month
Two rounds of edits
Professional proofreading
Reporting (month three onwards)
Minimum 3-month commitment
What our clients say
“Remi is a gun when it comes to SEO copywriting. Not only has she helped us to come up with new content ideas based on keyword research, but she also writes super engaging content that helped drive more traffic to our site. Highly recommended!”
Daniel, Good Scruff
How blogs can help grow your business
There’s so much competition in the online space. It’s not enough to create content; it has to be content that your audience wants and that will keep them coming back for more. You need to create content that connects with your customers on a personal and memorable level.
While many love to say “blogging is dead”, we don’t agree. Blogging isn’t dead, but boring blogs are. That’s why you need to write blogs that will inform, explain and entertain.
Blogs help you build trust with your customers, gives them a reason to bookmark, connect with and re-visit your website, add more keywords to your site, give Google fresh content to crawl and content for your social media and emails. But most of all, there’s a lot of research that shows customers are more likely to convert after reading a website’s blog content.
Frequently asked questions
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Honestly, blogging without a strategy is a waste of time and money, so we only ever write blogs as part of a content strategy.
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Blogs can be anywhere from 500 to 5000 words; it all depends on the topic and the goal of the blog. One thing we don’t want to do is write content for the sake of content and fill a blog with words unnecessarily for some arbitrary word count.
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A number of factors determine the best blog topics for your business, including, but not limited to, business goals and search demand. We use website data, search data, trends, and many other ways to find blog topic ideas.
